DEFINING SKILLS

Deep knowledge of strategy, execution, measurement, and optimization of B2B content
Extensive writing & editing background, specializing in making complex ideas accessible
Familiarity with SEO best practices to boost organic search rankings
Command of Hubspot, Google Analytics, Kapost, Photoshop, Salesforce, and Excel

EXPERIENCE

Runs content creation, strategy, and copywriting for a SaaS ETL and data warehousing platform
Oversees the editorial calendar, content brief creation, assignment deadlines, and publication
Edits freelance and internal content to increase clarity, improve SEO, and adhere to brand guidelines
Monitors and analyzes key industry trends and competitive developments to inform content strategy
Sources freelance SME writers and manages ongoing author payments and relationships
Manages external content agencies as well as design, video, and PR resources
Collaborates with partners on joint marketing initiatives including webinars and blog posts
Refined customer personas to enhance messaging and optimize the customer content journey
Inspired a marketing site redesign focused on appealing to core customer and buyer personas
Developed a voice and tone style guide to ensure consistency across the company

Developed B2B content marketing strategy for a SaaS consumer insights firm targeting enterprise-level CPG orgs
Created data-driven industry trend reports for lead generation and brand awareness
Managed an external PR firm, resulting in placements such ABC News, Yahoo Finance, and NRF
Collaborated with Engineering, Product & Customer Success on client communications
Created prospect- and client-facing collateral for Sales and Customer Success
Directly supervised a full-time copywriter; responsible for hiring, management and reviews
Ran company social media accounts, growing LinkedIn followership 5x in 6 months

Led B2B marketing for automated accounts payable software targeting the restaurant industry
Published strategic blog content to create brand-appropriate content pillars
Produced sales enablement materials including one-pagers, decks, and other collateral
Supported product launches with video tutorials, knowledge base posts, email outreach, and in-app notifications
Tracked marketing metrics focused on acquisition, engagement, conversion, and retention
Oversaw trade shows and event operations from selection to post-event evaluation
Coordinated with an external PR firm to bring press attention to company news
Refreshed marketing website copy and imagery, resulting in increased demo requests

Set persona-driven SaaS content marketing strategy for the entire customer lifecycle & multiple verticals
Created a variety of lead gen-focused content, including blog posts, infographics, ebooks, and landing pages
With my team, leveraged SEO to grow blog traffic 40% in less than six months
Collaborated on go-to-market campaigns targeting select travel and adventure industry verticals
Tracked content metrics and provided insights for optimizing organic traffic and on-site conversions
Directly supervised two full-time content creators & multiple external content agencies
Created and documented marketing processes and workflows; managed marketing software

Edited and published B2C ecommerce copy and imagery for gear, getaways, and activities
Produced a high volume of B2C product detail pages, emails, and blog posts
Worked with an SEO consultant to improve SERP rankings and domain authority
Created brand appropriate voice and visual style guides to ensure consistency across the company
Formalized workflows and created a content calendar to make production predictable and scalable
Responsible for hiring, management, and review of in-house & contract content creators

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