Streamlining a Storyline - Data Report

With each data report I worked on at Social Standards, I tried to up the ante. For this one, the focus was on telling the tightest story possible. I ruthlessly cut interesting but nonessential asides and included the most compelling statistics.

The report performed spectacularly, yielding:

• Over 500 downloads in <2 months

• Coverage from industry-leading publications including NRF and GCI

• Inbound leads from major beauty retailers and top-tier beauty brands

Click here to see the full report.