Dialing in Data Viz - Data Brief

This brief was a breakthrough for me: I finally figured out a way to visualize complex data in a way that would make sense to a broader audience. To get to this point, I played around with a variety of charts and used a non-analyst teammate as a first reader. I knew that if I had done my job right, he would immediately grasp the point of a graph…and he did.

But this wasn’t just a personal victory. This piece also resulted in:

• More than 500 downloads

• Coverage in key trade publications

• A joint webinar with the University of Vermont’s Business of Craft Beer program

• An inbound lead from a major US brewer

The best part? The piece was allocated $0 in paid promotion.

Click here to see the full report.