Personality is a Plus - Ebook

This project was, quite frankly, born out of ennui. The assignment was to create an ebook of marketing tips, a task that soon became a hateful slog. I knew that if I was bored writing it, there was no way anyone would want to read it, thus, the mixtape was born.

By embracing the mixtape motif, we injected brand-appropriate life into the project and created something that (still!) stands out from countless other marketers-writing-about-marketing gated content offerings.

Click here to see the full ebook.