Getting the Bones Right - Landing Page

This landing page took a classic approach, mixing core value propositions with user testimonials. No surprise, right?

The important move here is that we created a single basic page that would work for prospects we didn’t have enough info about and that could be tailored to speak more clearly to specific verticals. From this page, we were able to create 12 vertical-specific versions addressing prospects’ core needs, from escape room operators to kayak rental shops.