Defining Terms - MoFu Blog Post

One of the biggest challenges at Social Standards was helping prospective clients understand that our software was wildly different from social listening…and why that mattered.

This blog post was the second in a three-part series on the importance of social data for identifying trends. More importantly, though, it worked to cement the company’s approach to social data as fundamentally different from social listening, which tends to be more focused on what’s trending than on longer term trends.